QSURE unveils refreshed brand identity, strengthening alignment with Q LINK
QSURE today unveiled its refreshed brand identity, marking a new chapter in its alignment with it’s holding company, Q LINK Holdings (Pty) Ltd and reinforcing its position within the group.
This reflects a unified visual identity, shared values, expertise and a commitment to the insurance industry.
The brand refresh aligns QSURE and Q LINK under a more unified brand approach, with a consistent visual identity that strengthens recognition across the group. While retaining subtle distinctions that reflect QSURE’s specialist short-term expertise in the insurance industry, the refreshed identity creates a clear connection between the two businesses.
More than a visual update, the brand refresh reflects a shared commitment to operational excellence, innovation, accountability and meaningful client partnerships.
As a specialist provider of short-term premium collection and payment services, QSURE supports insurers, underwriting managers, brokers and administrators in managing complex financial operations. Its refreshed identity provides a platform to communicate this expertise while reinforcing the strength of its association with Q LINK.
“Our refreshed brand reflects both who we are and where we are heading,” says QSURE CEO, Ian Thompson. “Closer alignment with Q LINK allows us to present a more cohesive group identity while continuing to recognise the specialist expertise and relationships that define QSURE. For our clients, it represents a renewed expression of our commitment to dependable service, robust security and regulatory compliance, innovation and long-term partnerships.
The new brand identity has been applied across QSURE’s website, communications, marketing materials and other brand touchpoints, bringing a consistent look and feel to the business’s presence”.
At the heart of the refresh are our people, expertise and relationships that have shaped QSURE over the last five years. The brand’s evolution builds on this foundation and supports its continued focus on delivering value to the insurance industry.
New look... me business, same people, same promise.
Media enquiries
Nikki Christmas
Brand Manager | QSURE (Pty) Ltd
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